Charlotte Beers at Ogilvy & Mather Worldwide - the Evaluation of Thei Essay

Charlotte Beers at Ogilvy & Mather universal - the Evaluation of Their Organizational Structure - Essay ExampleHowever, in case of firms that already have a history inside the market, like Ogilvy & Mather, the evaluation of their organizational structure should be based on a series of supererogatory criteria, like the response of the firm to any turbulence occurred in the local and the foreign market, its readiness to confront any challenge related to the customer needs and preferences and its profitability since its establishment (at an fair level). In the above context, the evaluation of Ogilvy & Mather organizational structure should be based on the views of the literature (primarily) additional criteria (like the firms decisions on specific issues related with the daily corporate activities could be also taken into consideration). It would be very important in any case to highlight the particular aspects of the organizational last that acted as potential barriers to the im plementation of strategies and plans that could help towards the improvement of the corporate performance (referring mostly to the Worldwide lymph gland Service and the Brand Stewardship vision).In modern firms, the evaluation and analysis of organizational structure usually get going from the workplace, in terms of the distribution of roles and the performance of employees taking into account the market conditions, the needs of the customers and the level of substitute offered by the local government. On the other hand, it is clear that organizational structure (in all its aspects) had to be distinguish compared to the past in order to meet the needs of a modern market. towards this direction, it is suggested by Burke (1976) that within modern firms the following sectors have presented significant differentiation value shifts, expanded technology and theory, modifications in OD (organizational development) strategy, and a growing legitimization of OD (organizational development) as a field it is argued that the development of OD has been adaptive preferably than deliberate and planned (Burke, 1976, 22).