IceCool Company Essay Example | Topics and Well Written Essays - 500 words - 2

IceCool lodge - Essay ExampleIceCool connection main product leave be IceCool water that will be sold in 500 milliliters and 1-liter bottles. Locally and globally many battalion are now participating in sports as a way of maintaining healthy bodies. In this regard, IceCool Company target individuals participating in athletics and footballers. IceCool water aims at making the consumers experience a temperature reduction effect that will lead them continue with the sports without getting tired. IceCool Company will be located in New York along the Manhattan Street. Based on the spacious population in the neighborhood, I expect to make sustainable sales and profits. IceCool Company will serve the US and UK markets. Based on a large number of people who watch football in the UK, the company will benefit from strong consumer sentiency once it launches an extensive advertisement and promotion during the matches (Gummesson 24). In the next few years, IceCool Company will go far the developing economies including African region where the market is not fully exploited. In this way, it will benefit from mettlesome sales that will make it to effectively expand in the global market.One of the major opportunities that IceCool Company will benefit from is the rising interest in the area of football in the emerging economies. This will be a great opportunity that the company will use to inform the consumers about the benefits of the IceCool bottled water. creation a new venture, IceCool Company is faced with a threat of stiff competition from the represented companies in the US. For example, Dasani bottled water produced by Coca-Cola Company will be a major competing brand in the market.During the cause of my business, I will hold the position of the Chief Executive Officer. I will also establish three positions that will be filled with experienced double-deckers. These include the marketing manager, finance manager, and human resources manager (HRM).